DECENTRALIZE DESIGN / MILAN–METAVERSE / EST. 2021
THE INTERNET IS STILL FLAT
We are spatial beings, living in a two-dimensional digital world.
Your entire online existence happens through rectangles. You scroll, tap, swipe—all flat. Websites are documents. Social media is a feed. Even our "3D" experiences are projected onto 2D screens. We've trapped infinity in a rectangle. We believe digital space can be something more. Not a simulation of reality, but a new realm with its own language and logic. Every interaction you have online is mediated through rectangular interfaces. Your phone screen is a rectangle. Your computer monitor is a rectangle. Even when you put on VR goggles, you're still looking through rectangular lenses at rectangular projections. The entire infrastructure of digital experience has been built around this single shape. But why? Is it because rectangles are the best way to experience digital content, or simply because we haven't imagined alternatives? What if digital space could be truly spatial—not confined to flat surfaces, but expanding into dimensions we haven't explored yet? What if the internet wasn't a series of pages to scroll through, but spaces to navigate, places to inhabit, environments that respond to your presence? This isn't about making things look 3D. It's about fundamentally rethinking what digital experience can be when we stop imposing physical limitations on virtual space. The rectangle is just the beginning. It's time to go beyond.
01 / THE PROBLEM
WE TRAPPED INFINITY IN A RECTANGLE
Think about your day. Phone: rectangles. Computer: rectangles. All nested within rectangles.
We've created a boundless virtual realm, yet we're still designing it like paper. Websites are documents. Apps are pages. Even our "immersive" experiences are just rectangles we strap to our faces. Why? Because we're afraid. Afraid that if we let go of familiar metaphors, people won't understand. Every revolutionary medium went through this. Early films were filmed plays. Early websites were digital brochures. But eventually, each medium discovered its own language. Film learned montage, cinema learned to move the camera, television learned the close-up. Digital space is still in its infancy, still mimicking the past instead of embracing its own possibilities. We're designing websites like magazines, social feeds like bulletin boards, virtual worlds like real-world architecture. But digital space doesn't have to follow physical rules. There's no gravity online. No material costs. No fixed positions. Time can loop, reverse, or stop entirely. Objects can float, morph, appear and disappear. Space can be infinite or compressed into a point. These aren't limitations to work around—they're superpowers waiting to be unleashed. The question isn't how to make digital look real. It's how to let digital be itself.
"WHAT BECOMES POSSIBLE WHEN WE LET DIGITAL SPACE BE ITSELF?"
02 / OUR PHILOSOPHY
RELIGIOUS ROBOTICS
Letting digital space exist on its own terms.
Physical space has rules. Gravity pulls you down. Materials cost money. Time moves forward. But digital space? It has none of these constraints. We can float. We can build without materials. We can freeze time or loop it infinitely. Yet we keep imposing physical metaphors onto the digital realm. Religious Robotics means embracing what makes digital space fundamentally different—its spiritual and technological essence merged into something new. In the physical world, you're bound by physics, economics, and linear time. Every object has weight. Every structure has material costs. Every moment passes irreversibly. These constraints shape everything we build in the real world. But in digital space, none of this applies. You can have a building that floats upside down without supports. You can create infinite copies of an object at zero cost. You can replay a moment, pause it, reverse it, or experience multiple timelines simultaneously. Digital space is fundamentally different from physical space—not just in degree, but in kind. It operates on its own logic, follows its own rules, enables its own possibilities. Religious Robotics is our term for this recognition. It's the spiritual understanding that digital space isn't inferior to physical space—it's simply other. And in that otherness lies tremendous creative potential that we've barely begun to explore.
RELIGIOUS ROBOTICS = EMBRACING DIGITAL PROPERTIES
"DIGITAL SPACE DOESN'T NEED GRAVITY. IT NEEDS ITS OWN GRAMMAR."
03 / THE VISION
SPACES THAT THINK, BREATHE, REMEMBER
Museums that learn. Galleries that adapt. Retail as exploration.
Imagine walking into a museum where the art remembers you. Where the architecture shifts based on collective attention. Where fashion shows happen in crystalline caverns that don't follow earthly physics. You can view events from any angle—bird's eye, immersive, stage level, or through the performer's eyes. Each visitor experiences the same moment from their perfect perspective. This isn't simulation. This is spatial storytelling that only digital space can achieve. In traditional museums, everyone walks the same path, sees the same walls, experiences the same fixed arrangement. But in spatial digital environments, the museum can adapt to each visitor. The architecture can reconfigure based on your interests. Artworks can come to life, respond to your proximity, remember your previous visits. You're not just viewing art—you're inhabiting a space that thinks, breathes, and remembers. Fashion shows don't need runways when models can float through crystalline caverns. Retail doesn't need shelves when products can orbit around you in responsive constellations. Theater doesn't need fixed seats when every viewer can choose their perspective in real-time. These aren't gimmicks—they're fundamental reimaginings of what these experiences can be when freed from physical constraints. The goal isn't to replace physical experiences but to create genuinely new ones that couldn't exist anywhere else.
CHOOSE YOUR PERSPECTIVE
"SAME MOMENT. INFINITE PERSPECTIVES. THAT'S THE POWER OF SPATIAL STORYTELLING."
FASHION IN CRYSTALLINE CAVERNS
SHOPPING BECOMES CULTURE.
EVENTS BEYOND TIME ZONES
THOUSANDS ATTEND. EACH FROM THEIR PERFECT VIEWPOINT.
04 / WHAT WE CREATE
DIGITAL SPACES
Galleries. Museums. Pavilions. Virtual Theater.
We build spatial experiences for the browser. No downloads. No apps. Just pure WebGL architecture that anyone can access instantly. Our work spans 52 architecture models, 60+ design objects, and 3 theatrical productions—all running in real-time. From DAOTOWN at Milan Design Week to floating chrome galleries, from interactive performances with multi-perspective viewing to crystalline retail spaces. Every project is an experiment. Every space asks a question. What becomes possible when we stop imitating physical space and start exploring digital possibility? Our process begins with sketches that question conventional spatial logic. We move to 3D modeling in Blender, building structures that couldn't exist under physical laws. Then comes optimization—compressing complex geometries into lightweight files under 15MB so they load instantly in any browser. Finally, we deploy via WebGL, making these spaces accessible to anyone with an internet connection. No special hardware. No downloads. No barriers. This democratization of access is crucial. Spatial digital experiences shouldn't require expensive VR headsets or powerful gaming computers. They should work on your phone, your laptop, your tablet. The technology should disappear, leaving only the experience. We've created virtual galleries that morph based on visitor traffic. Museum spaces where the architecture remembers you. Theater productions where thousands of people attend simultaneously, each choosing their own camera angle in real-time. Retail environments where products float in responsive formations. Exhibition pavilions that exist only online but feel more present than many physical spaces.
FROM CONCEPT TO WEB
52 MODELS
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60+ OBJECTS
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3 PRODUCTIONS
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MILAN 2024
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52 MODELS
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60+ OBJECTS
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3 PRODUCTIONS
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MILAN 2024
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05 / THE FUTURE
COLLECTIVE IMAGINATION
Not building. Exploring.
We're not constructing a metaverse. We're exploring what digital space could become when freed from physical constraints. Every project is a question, not an answer. Every space invites remix, reinterpretation, collective dreaming. Founded in 2021, awarded in 5 countries, we believe the future isn't built by one studio—it emerges from collective imagination. Question why digital spaces look this way. Imagine what they could be. You're part of this exploration. Join us. The old model of building digital experiences was linear: plan everything, execute perfectly, ship the finished product, never change it. But that's a physical-world mindset applied to digital space. In digital environments, nothing has to be final. Spaces can evolve based on how people use them. Architecture can adapt to collective behavior. Experiences can branch, fork, and remix infinitely. We treat every project as an ongoing experiment rather than a completed work. Each space we build raises new questions that lead to new explorations. What if museum walls could breathe? What if retail spaces remembered your preferences not through creepy tracking, but through spatial memory? What if theater performances could be experienced from infinite perspectives simultaneously? These questions don't have single answers—they open up possibility spaces for collective exploration. We're not trying to replace physical experiences or create perfect simulations. We're trying to discover what digital space can uniquely offer when we stop treating it as a poor substitute for the physical world and start treating it as its own realm with its own logic, its own poetry, its own potential.
FROM BUILDING TO EXPLORING
"QUESTION WHY DIGITAL SPACES LOOK THIS WAY. IMAGINE WHAT THEY COULD BE. YOU'RE PART OF THIS."
5
AWARDS
5
COUNTRIES
2021
FOUNDED
QUESTION EVERYTHING
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EXPLORE TOGETHER
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BUILD THE FUTURE
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NEVER DONE
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QUESTION EVERYTHING
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EXPLORE TOGETHER
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BUILD THE FUTURE
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NEVER DONE
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06 / CONTACT
LET'S BUILD TOGETHER
Define it together.
Have a vision for a spatial experience? Want to collaborate on pushing digital boundaries? Need a partner for your next exhibition, retail space, or virtual event? We're based between Milan and the Metaverse, working with clients worldwide. Reach out via email or book a call. Let's explore what's possible when we stop designing rectangles and start designing spatial experiences. We work with museums reimagining how art can be experienced online. Fashion brands creating virtual showrooms that transcend physical retail. Cultural institutions building digital pavilions for exhibitions and events. Tech companies exploring new interface paradigms beyond screens and menus. Artists and designers who want to push spatial digital work into new territories. If you're interested in browser-based WebGL experiences, multi-perspective environments, or spatial storytelling that breaks free from conventional digital design, we should talk. Our process is collaborative and experimental. We don't just execute briefs—we explore possibilities together. Every project is a chance to discover something new about what digital space can be. Whether you have a fully formed concept or just a question about spatial possibilities, reach out. We're always interested in conversations with people who are curious about the future of digital experience. The best projects come from unexpected collaborations and shared curiosity about what's possible.
BOOK A CALL
© 2026 DECENTRALIZE™ · MILAN / METAVERSE